Event design is about taking as much space as possible and transforming it into something amazing that can fit the size of your attending party, and that can provide the design for the theme of your event. A place people want to be to experience, whether they’ve come to learn, network or simply enjoy themselves.

Why Use Event Design?

It’s not entirely based around looking nice; the decor you decide on is an element that can bring your event and company brand to life. If carried out correctly, it can alter the atmosphere of your venue and create the ultimate atmosphere for your event.

In fact, carefully thought out design can lead to higher attendee satisfaction levels entirely, so it’s worth mastering the art. To help you within the process we’ve devised a list to help you out along the way, so here are the seven main elements of event design that you need to know.

1. Colour

Colours alternatively set the tone and mood of an event and should be selectively chosen according to the effect you hope to pass on to your attendees. Want them to focus and take in information? Go for a cool colour scheme with hazy greens or blues. Opting for creativity? Bright pink or orange to inspire your guests. Or perhaps you’re planning an evening of celebration, in which case black and metallic colours like gold and silver will set the tone perfectly.

Before planning, define a colour scheme for your event and incorporate it into the venues key elements such as decor, lighting and printed additives such as guest programmes and menus, but don’t go overboard or your design could become tiresome – colour should accentuate a space, not overcome it. Equally, it’s not necessary for everything to be entirely colour coordinated, playing with different tones of your focus colours can add to your aesthetic while sustaining a cohesive look.

event coloured lighting

2. Lines

To be aesthetically pleasing, designs should have the correct combination of horizontal, vertical and dynamic lines. Lines are created by using both the furnishings and the general architecture of the space. Parallel lines can be added through items such as rectangular carpets, tables and floor tiling; vertical lines can be made with draping, columns and wall hangings such as paintings or images.

Lines are essential to creating the proportions of your event space. Just like optical illusions you can make things look larger or smaller than what they are – even if they’re not. For instance, if your venue has a high ceiling, you can draw it closer by using the horizontal lines of low hanging lights. Alternatively, you can use vertical lines, like a lined rug, to elongate a smaller space. The lines you produce will both guide the eye and bring a feeling of overall consistency to your event space. Take a good look at the original lines of your venue and try to complement them when adding in other elements.

3. Forms

A neighbouring relative of lines are forms; these are the shapes created by the outlines of any 3D objects in the space, such as furniture and structures. Forms help to stabilise the spacing, but they can also adjoin drama and character. Most venues include a selection of shapes, but it’s possible to create a striking look by choosing one fundamental shape to influence your entire design, for instances cubes or spheres.

You can play with the form by bringing in statement parts such as abnormally or boldly shaped furnishings and sculptures. But it’s not purely about shape, but also scale. Playing with proportion can create a huge impact, for example by creating a monumental entrance archway or having extraordinarily long, linear tables. Another eye-catching technique that corporate event management London typically use is by recreating an everyday object, such as a fork, in an abnormally giant size. Because it’s unexpected, it instantly becomes a focal point.

giant fork in sea

4. Lighting

Light is an essential element for an efficient event design and can, in fact, be used to influence any of the lines you have created and perceived space of a room. Solely through the use of lighting, you can direct focus to different or specific “areas” – an example often used would be a spotlight on a stage. Make vertical columns using lights or project a horizontal path through the room to let your guests see the walkways – this is commonly effective in situations such as award ceremonies. You can also use light to emphasise and highlight critical forms in your design that you would like attendees to pay extensive attention to.

The mood of your guests in a room is massively influenced by lighting, so it’s important to spend a reasonable amount of time getting it right. Experiment with different forms of lighting to make sure that you find one that is right for your event. You can even combine light and style with LED furniture, liked LED bars and podium tables – mood lighting is also an efficient way of influencing the overall aroma of your event.

For day events, try and choose a venue with plenty of natural lighting. Look at where the windows are and how light enters the room – how will this differ throughout the day? The last thing you want for your guests is the sun blaring in their eyes. The light coming from an outside source could surprisingly cast an entire area into darkness, making it less attractive to attendees, so be sure to observe the light in your venue with precision.

5. Make Use Of Space

This is your origin block; the foundations of your overall design. You will need a clear view of the space you have to work with before any planning can begin. Take into account its features and dimensions; you must have a good idea of where guests will enter and exit, where the bathrooms are, the kitchen, cloakroom, the bar and the location of any in-room equipment such as projectors or screens.

When planning the layout of your space think about the path you want attendees to take to reach their seats and, if it’s a blank canvas, how best to break up the area. It’s important to get the balance correct and equally between positive (furnished) and negative (empty) space. You don’t want your event to feel overly cramped and crowded to the point where it begins to irritate your guests, but you don’t want it to feel empty either.

Good use of space and consideration before planning maintains this fine balance and escorts visitors on a seamless journey through the space, taking into account practical factors, i.e. not creating a cramped area as people try to make trips and return from the toilets or not seating people near doors.

modern empty office

6. Texture

Naturally, humans are sensory creatures, so don’t neglect the fact that you need to include textures to physically engage your attendees’ sense of touch in your designs. Texture plays a prominent role in the way that people will engage physically with your event. If you opt for a bouncy, rubber flooring, people will naturally want to jump on it, and a fuzzy wall will be stroked.

Consider what materials could be incorporated into your design, how materials appear and feel when choosing event decor and aim for an intriguing mix of natural and manmade. In addition to actual texture, there is also visual texture, where the texture is only visible (imagine brick-printed wallpaper). Both can enhance the sensory experience because visual texture fools the mind.

7. Pattern

Just like texture, patterns increase interest to your event design. That’s not to say you can’t make a substantial impact with simple block colours, but combining the two can work wonders to enhance one another. For instance, a zebra pattern rug layered on top of a bright pink carpet would result in a bright visual pop. You can also enhance core colours in patterns to transfer it through your space in a less dominating way.

Think about ways that you could introduce stripes, zigzags, geometric patterns, shapes, animal prints, florals or jacquard prints. Mix and match patterns to create a quirky look that will intrigue your delegates and give your event its unique values – you want to give your guests plenty to look at. Just be confident that your patterns balance each other. Don’t use two equally as busy patterns together; a busy model should always be combined with a bold one, or you have the risk of overdoing it, and in the end, your design won’t look great at all!

colourful decorated table

So Make Your Event One To Remember!

These simple steps should be followed by every event planner London, apply these design principles to produce a stunning event that will grab your attendees’ attention from the minute they step inside, all the way until your guests leave. Whatever type of event you’re organising, using design to spur the senses will make it more engaging and more memorable.