This is an example of drawing board to reality. When we were asked to come up with a look and feel for the European Insurance Conference in Frankfurt, our design team set to work on the drawing board.

First, they created a drawing board concept utilising the already familiar event branding, then produced a high definition, full size print of the event artwork. Once it was constructed, the set was transported to Frankfurt where it was seamlessly pieced together and overlayed with the graphic print.